Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year.
Nick Lawson, Global CEO, said: “The change in the world around us is accelerating. This new landscape offers many business opportunities for brands who think about their marketing activity holistically. We believe our new proposition – taking a step back and seeing the bigger picture – can have a significant impact on our clients’ return on marketing investment. This new offering is one I believe only we can deploy; it is rooted in the Systems Thinking approach we have spent six years refining and will be delivered through our unique People First, Better Results culture. I am excited to see it brought to life and to keep delivering growth for our amazing portfolio of clients.”
Read more on the Mediacom website https://www.mediacom.com/en/articles/news/mediacom-unveils-new-proposition-to-help-clients-see-the-bigger-picture