Merkle has appointed Margaret Wagner to the new role of executive vice president, growth officer for EMEA.
Merkle EMEA has rapidly expanded to 1,300 employees, with 14 offices across five countries, since its first major European acquisition in 2015. It is continuing to aggressively build its offering in the region to help brands practice people-based marketing (PBM).
In this new role, Wagner will be responsible for driving strategic leadership of new and existing clients. This will include helping existing clients adopt PBM across their organisations through performance media, marketing technology, analytics, customer experience and CRM.
Wagner will be tasked with heading Merkle’s EMEA new business opportunities, including those in combination with Dentsu Aegis Network (DAN). She will drive high standards of best practice within Merkle’s sales and account management teams across the EMEA business, including all current and future acquisitions.
Read more on the Merkle website https://www.merkleinc.com/news-and-events/press-releases/2018/merkle-appoints-margaret-wagner-emea-evp-growth-officer-role