Michael Islip, the UK chief executive of Digitas, is standing down from his position after 10 years at the agency and will be succeeded by Danielle Bassil.
Danielle Bassil, who joined the agency in October last year as chief operating officer, has been promoted to chief executive of Digitas UK.
Sue Frogley, chief executive of Publicis Media UK, said: “I am confident that Dani will prove to be a formidable CEO and I look forward to watching the agency go from strength to strength.
“Dani is a rare talent with a wealth of experience, energy and ideas and I am delighted to welcome her onto my leadership team. With Dani at the helm I know that the Digitas team will go forward into a new era of creativity and growth.”