Dentsu Aegis Network has wooed Mike McCoy to serve as UK chief executive of Vizeum, a role he will pick up from September.
He spent 12 years at DAN, beginning as a buyer in the TV department and eventually rising to the position of managing partner at Vizeum UK. He then worked for two years in the agency’s LA office.
He will report directly to DAN UK and Ireland’s executive director of media and performance, Matthew Platts.
Mike said “It’s very exciting to return to Vizeum, which played such a pivotal role in my formative years within the industry.”
“The rate of change that the media industry is experiencing presents plenty of challenges but also a lot of opportunities. I’m looking forward to working with some of the best strategists and planners in the industry to help them harness these opportunities.”