Mindshare appoints Joanna Lyall to new MD role

Mindshare has bolstered its senior team with the appointment of Joanna Lyall to newly created role of UK managing director and Richard Kelly to head of exchange.

Lyall was previously chief commercial officer for Mindshare and joined the agency in 1998.

She is credited with tailoring how Mindshare connects and communicates with its clients and is also one of the co-creators of Huddle, Mindshare’s annual festival of ideas. She is now responsible for leading Mindshare’s Grow offering which works with startups and fast-growth businesses.

While Kelly noted his delight in the new role saying: “I am determined to deliver not only unrivalled value for our clients, but also amore valuable experience for people in Mindshare.”

Both will report to Helen McRae, Mindshare UK chief executive.

McRae said: “I am thrilled that both Jo and Rich have taken on these roles at Mindshare. This is the start of a new chapter for Mindshare and I feel lucky to have such a strong team in place that is ready for the future.”