Mirum Appoints Amanda Seaford as US CEO

Mirum, the global digital arm of WPP’s J. Walter Thompson has appointed Amanda Seaford as U.S. CEO.

Mirum said in a statement that Seaford’s appointment represents its “commitment to creating a diverse leadership team that brings the best skills and perspectives to bear for both clients and the industry at large.”

Prior to Mirum, Amanda worked at Critical Mass for over a decade, where she most recently served as their Chief Client Officer.

Seaford said “I’m looking forward to leveraging client and industry data to build experiences that solve customers’ challenges and I’m proud to be joining such a highly skilled and passionate team,”