Mother founder Stef Calcraft has been named executive chairman of Dentsu Aegis Network UK & Ireland

Dentsu Aegis has sprung what’s probably the biggest surprise so far by choosing Mother founder Stef Calcraft as its new UK and Ireland boss, replacing Tracy De Groose.

Founder of Mother Advertising Group, Stef brings an unparalleled breadth of industry experience and an entrepreneurial mindset, spanning all aspects of advertising from brand, creative, media and social & content.

Jerry Buhlmann, CEO, Dentsu Aegis Network, said:

“The appointment of Stef Calcraft as Executive Chairman for Dentsu Aegis UK&I reflects his experience, seniority and the importance of the market. Stef will lead the business into the next period of growth in the context of a transforming digital economy. His exceptional and unique track record of building globally recognised entrepreneurial businesses in our industry sets him apart as the outstanding candidate. His energy, drive and outstanding leadership will galvanise a highly talented UK&I business to further success.”

Read more of the press release on the Dentsu Aegis website: