MSQ, one of the UK’s fastest growing marketing groups, has completed the acquisition of the Be Heard Partnership
Be Heard was delisted from the London Stock Exchange (AIM) this morning and now joins MSQ in a deal which puts an enterprise value on Be Heard of £20.6m. The deal was backed by follow-on financing from the Manchester arm of leading mid-market private equity firm LDC. Be Heard’s senior managers have invested in the enlarged group as is currently the case in MSQ.
The combined group of 785 staff in the UK, Asia and the USA brings together the complementary skills of Be Heard’s agencies MMT Digital (tech and digital transformation), Freemavens (data analytics/insight) and Agenda21 (digital media) with MSQ’s Holmes & Marchant (branding and design), Smarts (PR and content), Stack (customer acquisition and engagement), Stein IAS (B2B marketing), The Gate/ Walk-In Media (creative and media) and twentysix (digital).
Bringing Be Heard into the fold adds significant weight to MSQ in digital tech and data analytics, areas that MSQ’s CEO believes have become even more important during the COVID-19 pandemic and will accelerate the group’s growth.