MullenLowe Group has acquired Top 150-listed PR agency Salt

Alex Lekikh, the Interpublic ad agency’s global chief executive, has confirmed that MullenLowe have acquired Salt.

He said the move reflected his belief that the disciplines of creative advertising and PR needed to be “smashed together” as clients required a more integrated offering.

The new PR arm will be called MullenLowe Salt and, in the UK, will sit alongside MullenLowe London (advertising), MullenLowe Profero (digital marketing), MullenLowe Open (shopper) and MullenLowe Mediahub (media planning and buying).