Adtech platform Venatus acquires in-game ads company AdinPlay

Venatus, a London-based adtech platform serving the gaming industry, has acquired AdinPlay, a Dutch company that provides in-game monetisation solutions for browser-based game publishers.

The acquisition is the first since Venatus took on investment from the UK based private equity firm LivingBridge in 2021, and is part of their strategic plan to scale in the burgeoning gametech space.

AdinPlay, founded in 2013,  has established itself as the premier monetisation solution for publishers of casual and social game sites, offering a range of innovative and effective ad solutions. It has doubled in size over the past two years through the addition of a number of new publishers supported by strong service levels once a publisher has been onboarded. It has forecast revenues in excess of €20m in 2023 which complements Venatus’ ambitious strategic growth agenda.

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