She will report to BCW’s Global CEO Donna Imperato and work with teams across all regions to further develop, operationalize and scale the agency’s core services, including creative, digital and integrated performance media. In her new role, Brooke will also oversee marketing communications, global new business, and key client partnership programs.
“Brooke has been partnering with me on building businesses for more than a decade and has been integral to BCW’s success over the years,” said Imperato. “She has broad experience and expertise and is highly respected and admired by colleagues, clients and WPP. Brooke’s achievements in running practices, offices and, most recently, our largest region, have paved the way for her to continue to partner with me at the highest level. I am thrilled to name her as BCW’s Global President.”
Read more on the BCW website: https://bcw-global.com/newsroom/global/brooke-hovey-named-global-president-of-bcw