Consumers Believe Advertising Can Play Significant Role in Combating Climate Change

Advertising can play a significant role in combating climate change with 71% of consumers agreeing that advertising can educate us about products and services with a low carbon footprint. This is according to a new nationally representative survey commissioned by the IPA and carried out by Opinium among a sample of 2,000 UK adults aged 18+.

The data also shows that 59% of people like seeing what companies are doing to help tackle climate change in their ads and that 87% agree that all companies have a responsibility to help reduce the impact of climate change. However, 69% of people believe we aren’t making progress quickly enough and only 34% of consumers think we can reverse the effects of climate change.

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