Advertising can play a significant role in combating climate change with 71% of consumers agreeing that advertising can educate us about products and services with a low carbon footprint. This is according to a new nationally representative survey commissioned by the IPA and carried out by Opinium among a sample of 2,000 UK adults aged 18+.
The data also shows that 59% of people like seeing what companies are doing to help tackle climate change in their ads and that 87% agree that all companies have a responsibility to help reduce the impact of climate change. However, 69% of people believe we aren’t making progress quickly enough and only 34% of consumers think we can reverse the effects of climate change.
Read more on the IPA website: https://ipa.co.uk/news/eco-conscious-consumers/