The growth in digital marketing budgets accelerated strongly in December, according to the latest figures from WARC Data’s Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 indicates decline. Practitioners who complete the survey receive the full analysis report.
While growth slowed for digital and mobile budgets between July and October, it has since accelerated in November and December. Read more on WARC website: https://www.warc.com/content/paywall/article/warc-curated-datapoints/digital-marketing-budgets-accelerated-in-december/en-GB/142585