Dutch marketing and communications platform, Candid, has bought independent ad agency Creature London.

International marketing and communications platform, Candid has acquired independent UK advertising agency, Creature, for an undisclosed sum. Creature, whose clients include Moonpig, Dunelm, Clearscore, Atom Bank and eve Sleep, will be the network’s lead creative agency, and is the third UK agency to be acquired by the Dutch platform in the last six months, after Windsor-based consultancy Brand Potential and digital agency, Positive.
As part of the acquisition deal, Dutch agency XXS will rebrand as Creature Amsterdam, Creature’s first international office. Alongside his current role as CEO of Creature London, Dan Cullen-Shute will become Worldwide CEO overseeing both offices with XXS’s Founder and Director Piet Hein Smit and MD Sanne Tolsma continuing in their roles at Creature Amsterdam. Creature’s senior team, CCO and Founders Ben Middleton and Stu Outhwaite-Noel, CSO Andrew Gibson and Chief Client Officer Hanisha Kotecha will also continue in their respective roles for Creature London.

Read more on the Candid website: https://candidplatform.com/en/news/platform-news/all-platform-news/candid/creature-goes-global-as-part-of-its-acquisition-by-agency-platform-candid.html