GroupM merges Essence and MediaCom in global media shake-up

GroupM, WPP’s media investment group, today announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations.

Essence and MediaCom will merge to form EssenceMediacom, a new agency offering fusing the digital and data-driven DNA of Essence with MediaCom’s scaled multichannel audience planning and strategic media expertise.

Industry leading talent and solutions from Finecast, Xaxis, and GroupM Services – GroupM’s global community of activation experts – will be brought together to form GroupM Nexus, the world’s leading media performance organization.

Mindshare will complete the integration with global performance agency Neo, providing clients with a broader range of transformative media services.

Read more on The GroupM website: