GroupM’s Choreograph Names Brendan Moorcroft its First Dedicated CEO

GroupM, WPP’s media investment group, today announces Brendan Moorcroft as CEO of Choreograph, WPP’s global data products and technology company operated by GroupM, effective August 9, as Kirk McDonald returns his full focus to CEO of GroupM North America. McDonald will transition the role through 2021.

Based in New York, Moorcroft reports to Christian Juhl, GroupM Global CEO, and joins the Global Leadership Team (GLT). He will be responsible for the strategy and operations of Choreograph, which was created to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches.

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