Havas Group Acquires UK Based Data-Led Creative Specialist Agency additive+

The acquisition expands Havas Media Group UK’s regional footprint to Edinburgh adding to existing presence in London, Manchester and Leeds

Havas Group has acquired data-led creative specialist agency additive+ to enable clients to deliver more tailored and personalised content and advertising to their customers in real time. additive+ will integrate into Havas Media Group (HMG) UK under the leadership of CEO Patrick Affleck.

The acquisition of the Edinburgh-based agency strengthens the network’s ‘meaningful media’ proposition, which focuses on creating media experiences (MX) that deliver the optimum connection with a given audience, in a specific context and with the right content and message. additive+’s suite of capabilities builds on the Group’s existing audience-first data solution, Converged, by using data to optimise creative messages as well as media channels, platforms and formats.

Read more on the Havas website: https://www.havasgroup.com/press_release/havas-group-acquires-uk-based-data-led-creative-specialist-agency-additive/