M/SIX rebrands as mSix&Partners

The global media network, m/SIX – a joint venture between The&Partnership and WPP – has today announced a significant refresh to its brand identity with a change of name to mSix&Partners.

Having strengthened its global leadership structure earlier in the year, following significant growth during the pandemic, the agency’s new name of mSix&Partners is designed to better reflect the unique ‘Best of Both Worlds’ ownership structure that has powered such rapid expansion and embodies true partnership with its people, its clients and other agencies within the WPP network.

Jack Swayne, Managing Partner and Global CEO said:

“As a business we are doubling down on partnership. Partnership has allowed us, our clients and our people to adapt to change in the past and will be even more important as we lean in to continual change in the future.

Our name must reflect who we are and who we want to be, an agency that is at the forefront of data, tech & media and knows how to connect that to brand experience, comms & unique ways of working; mSix&Partners does that perfectly.”

Read more on the mSix&Partners website: https://www.msixagency.com/2022/03/14/the-agency-rebrands-to-msixpartners/