The growth in marketing budgets worldwide has accelerated strongly in November, according to the latest figures from WARC Data’s Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 indicates decline. Practitioners who complete the survey receive the full analysis report.
Total budgets recorded an index value of 65.3 in November, a quicker rate of growth than in September and October.