Today M&C Saatchi announces the launch of LIFE, a global consultancy that combines a proven track record in sustainability with data-driven communications planning and creativity. The purpose of LIFE is to help brands and businesses inspire and enable people to live healthier and more sustainable lives, and in doing so build value.
LIFE will be led by IKEA’s former Global Head of Sustainable & Healthy Living, Joanna Yarrow, and MD of M&C Saatchi London, Tom Firth. It will work with businesses that are beginning to look beyond just supply chain and operational improvements to consider the role their products, services and brands can play in helping people live better lives within the planet’s limits – and how this can build trust and drive sustainable growth. Clients include The Mayor of London, De’Longhi Group (Kenwood) and a large American consumer corporate soon to be announced.
Read more on the M&C Saatchi website: https://mcsaatchi.com/change/news/life-launch
