MISSION Group have acquired youth marketing Agency Livity after over 20 years as an independent.

Based in Brixton, South London but working globally for brands, Livity is the market leader in its space with over 20 years’ experience. It works with leading brands to help them understand youth culture and enable them to engage with the next generation with purpose. Its Clients include Nike, Google, Media Smart, Footlocker, YouTube, Speedo, NPSCC Childline, Dr. Martens and more.

The acquisition will enhance MISSION’s brand, strategy, creative and content capabilities, underpinning the Gen Z marketing offering across the Group. Livity will come under the management of MISSION Agency krow, led by John Quarrey, however it will remain a standalone Agency to form part of the wider Group. Read more on MISSIONS website: https://www.themission.co.uk/news/mission-group-acquires-livity/