PHD names inaugural EMEA chief executive

Omnicom Media Group media agency PHD Worldwide has appointed its inaugural EMEA chief executive following two years of new business growth.

Toby Hack, who was previously the CEO of PHD Global Business, takes the reins across the region, while Christian Flouch has been appointed to the new role of worldwide chief client officer. Both appointments are effective immediately.

Hack has been with PHD for the past 12 years, including stints as managing director of PHD Australia and, for the past seven years, leading the network’s global business team. He has played a prime role in helping the agency win and onboard two of PHD Worldwide’s largest global clients, Volkswagen Group and HSBC.

He will preside over a media agency network that has 62 offices in 51 markets across EMEA, including recent additions in Turkey and Serbia. Total adspend in the region is expected to reach $159bn (£138bn) in 2022.

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