Patrick Bahr, who previously served as Sky’s Director of AdSmart and Sky Media, has been named the new Global CEO of Kantar Media. The appointment is effective immediately and Bahr will be taking over from Andy Brown, who is stepping down from the position after four years in charge.
Bahr has an impressive track record in the media industry, having previously held senior leadership positions at Sky Deutschland, ProSiebenSat.1 Media SE, and ITV. His extensive experience in the media industry, combined with his strong leadership skills, make him the perfect candidate to lead Kantar Media forward in an ever-evolving media landscape.
In his new role, Bahr will be responsible for driving growth and profitability across Kantar Media’s portfolio of media research, analytics, and insights products and services. He will also be responsible for leading the company’s ongoing digital transformation and innovation initiatives.
Commenting on his appointment, Bahr said: “I’m excited to be joining Kantar Media at such an exciting time for the business. The media landscape is evolving rapidly, and there is a huge opportunity for Kantar Media to help clients navigate the complex digital ecosystem and deliver impactful advertising campaigns. I’m looking forward to working with the talented team at Kantar Media to drive growth and deliver value to our clients.”
Kantar Media is a global leader in media intelligence, providing clients with the insights they need to make informed decisions across the media landscape. The company has a strong presence in over 100 countries and has been a trusted partner to some of the world’s largest media companies for over 60 years.
With Bahr at the helm, Kantar Media is well-positioned to continue its growth trajectory and remain at the forefront of media research and analytics.