The Weber Shandwick Collective Acquires Extended Reality (XR) Agency, Diverse Interactive

The Weber Shandwick Collective (TWSC), the world’s leading earned-first network, has today announced the acquisition of Diverse Interactive, an award-winning agency specialising in Augmented Reality (AR) and Virtual Reality (VR) technology. The move enables the business to expand its technical capabilities into Extended Reality (XR) to offer clients even more cutting-edge solutions.

Diverse Interactive was founded in 2014 by Ben Fryer and Jake Warren-Simpson and has developed a reputation for delivering immersive experiences across a range of industries, including retail, events, and education. They will join forces with TWSC’s digital transformation agency, Flipside to provide clients with more comprehensive digital solutions that cater to their specific needs. The merger is effective immediately, with Diverse Interactive’s 12-strong team re-locating as part of the deal.

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