VCCP Group Launches Calico to Revolutionise Market Research Operations

Watermelon Research, a division of VCCP Group, is proud to announce the official launch of Calico, a pioneering agency centered on technology-driven market research operations.

Calico’s primary objective is to streamline the lives of its clients by offering a comprehensive solution, serving as a singular hub for specialized Insight agencies to meet all their operational requirements under one roof.

Mark Squires, the CEO of Watermelon Research, an influential CX agency that catalyzes tangible business enhancements for prominent organizations spanning various sectors, is at the helm of this new venture. Mr. Squires expressed his vision for Calico, stating, “At Watermelon, our unwavering commitment has always revolved around our clients. We immerse ourselves in their cultures, work seamlessly alongside them, and function as an integrated team.”

Read more on the VCCP website: