WPP acquires Dutch ecommerce consultancy Newcraft

WPP today announces that it is acquiring Newcraft, a leading, data-first European ecommerce consultancy based in the Netherlands.

Newcraft unlocks business opportunities for its global clients including Ahold Delhaize, Pon Holdings, Yakult and JDE Peet’s by combining transformation strategy with operational commerce expertise to deliver growth and tangible business results. Founded in 2007, Newcraft supports organisations in realising change, reaching growth targets and mastering digital capabilities.

The 155-strong business will join the Wunderman Thompson global network, complementing its well-established commerce and marketing services teams in Northern Europe.

Read more on the WPP website: https://www.wpp.com/news/2022/08/wpp-acquires-ecommerce-consultancy-newcraft