WPP today announces the acquisition of amp, one of the world’s leading sonic branding companies.
amp’s expertise will strengthen WPP’s offer in experiential branding and its ability to create high-quality, differentiated, and ownable sound experiences for clients. The acquisition comes as sound continues to grow as a vital branding element, with 75% of GenZ consumers saying that music helps them to feel more connected to brands.
amp will join WPP brand and design consultancy, Landor & Fitch, adding to the agency’s expertise in delivering immersive brand identities that transform customer and employee experiences and set brands apart in a competitive marketplace. Read more on the WPP website: https://www.wpp.com/en/news/2023/04/wpp-acquires-sonic-branding-agency-amp