WPP Acquires Sonic Branding Agency amp

WPP today announces the acquisition of amp, one of the world’s leading sonic branding companies.

amp’s expertise will strengthen WPP’s offer in experiential branding and its ability to create high-quality, differentiated, and ownable sound experiences for clients. The acquisition comes as sound continues to grow as a vital branding element, with 75% of GenZ consumers saying that music helps them to feel more connected to brands.

amp will join WPP brand and design consultancy, Landor & Fitch, adding to the agency’s expertise in delivering immersive brand identities that transform customer and employee experiences and set brands apart in a competitive marketplace. Read more on the WPP website: https://www.wpp.com/en/news/2023/04/wpp-acquires-sonic-branding-agency-amp