WPP today announced a new partnership with Braze, the comprehensive customer engagement platform that powers interactions between consumers and brands. The partnership will focus on joint integrations and solution development aimed at helping brands leverage their first party data to create personalised engagement. Working together, WPP and Braze will help joint clients drive customer activation, retention and loyalty strategies.
Brands today must create effortless cross-channel experiences to meet the expectations of modern customers in an increasingly complex, technology-driven marketing environment. WPP and Braze will create tailored solutions for clients that set the standard for creative customer engagement and provide brands with the ability to deliver personalised interactions to consumers across multiple channels.
Read more on the WPP website: https://www.wpp.com/news/2023/03/wpp-and-braze-partner-to-deliver-innovative-customer-experiences-at-scale