WPP buys London design agency Made Thought

Ad group WPP has struck a deal to buy digital agency  Made Thought, an agency that employs 55 people across offices in London and New York. Made Thought will be integrated into AKQA and will join forces with Universal Design Studio and Map Project Office to form The New Standard, an industry-leading collective that provides clients with transformational design and creative thinking. The partnership will enable each studio to maintain creative independence while facilitating greater collaboration to deliver connected, cross-platform work, harnessing the specialist talent from across all design disciplines.

Read more on the WPP website: https://www.wpp.com/news/2021/12/creative-studio-made-thought-joins-wpp