Norm Johnston Named CEO of Unruly

News UK have announced Norm Johnston, Global CEO of Mindshare FAST and Mindshare’s Global Chief Digital Officer, as CEO of Unruly.

Johnston will replace outgoing CEO and co-founder Sarah Wood, who announced in October she will be taking up the role of Non-Executive Chair of Unruly’s Board of Directors. Based in London, Johnston will report to Rebekah Brooks, CEO of News UK, which acquired Unruly in 2015.

Unruly helps the world’s biggest advertisers engage global audiences by harnessing the power of its data-powered video marketplace, UnrulyX, on brand-safe, premium sites, while helping top publishers better monetise their audiences.

Commenting on the appointment, Rebekah Brooks said: “Norm’s data-driven approach and deep understanding of marketers’ requirements will be invaluable to Unruly clients and the wider News Corp business. He’s a programmatic pioneer with truly global experience and I’m very much looking forward to working with him as we build on the milestones that Unruly has already achieved.

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