Anna Watkins has been hired as Oath’s UK managing director and country commercial director, joining after a stint at Mofilm where she was global chief executive and director.
She will be responsible for the promotion of Oath’s advertising solutions to brands and agencies, and will manage Oath’s UK sales teams, RYOT Studio branded content team, client vertical and product specialists and account management teams directly, as well as overseeing the wider UK business at Oath’s new offices in MidCity Place, Holborn.
On her hire, Watkins said: “When the opportunity came up to lead the UK team it seemed too good an opportunity to miss. Oath’s premium media brands and power of its technology platforms combine to make it one of the most significant players in the advertising industry. Its brand-safe, premium environments and approach to building content in partnership with brands and agencies is exactly what marketers need right now.”