Ogilvy UK promotes PR chief Michael Frohlich to CEO

Ogilvy PR CEO EMEA, Michael Frohlich, has been promoted to group CEO, replacing Annette King, who left last year after 18 years to become CEO of Publicis UK.

He will be responsible for further integrating all of Ogilvy’s previously separate business units under the new One Ogilvy operating system spearheaded by the global chief John Seifert.

Frohlich will report into CEO & Chairman of Ogilvy Europe, Middle East & Africa, Paul O’Donnell who said “Michael’s appointment to CEO is testament to his impressive track record at Ogilvy, both most recently in leading WPP Team IAG, and his enormous success over the past seven years in significantly growing the Ogilvy PR business throughout the UK & EMEA. I have no doubt Michael will take on the position with the same determination, aptitude and good humour that has been characteristic of his time at Ogilvy so far.”