Omnicom Group has announced that 48% of its UK senior management team is made up of women.

Omnicom has released figures today that shows 48% of its UK senior management team is made up of women, to coincide with International Women’s Day and with its third annual Omniwomen UK Leadership Summit, a training day designed to increase the influence and number of female leaders across the network.

This is up on the UK industry’s average of 30.2% (according to Campaign/IPA statistics, and is 20% higher than the Campaign/IPA target for every agency to have its senior leadership team made up of at least 40% women.

Since the launch of Omniwomen UK in 2015, female representation in senior management across Omnicom companies has increased by 20%, up from 40% two years ago.

One initiative the agency has launched is a mentoring app connecting senior female leaders with junior female staff to share their advice during a three-month programme covering issues such as confidence, leadership and being a parent. The app is currently being trialled with 240 women.