Omnicom Precision Marketing Strengthens its Management and IT Consulting Capabilities by Acquiring Credera

Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc. (NYSE: OMC), announced today that it has acquired a majority stake in Credera.

Credera is a full-service provider of management and technology consulting services.  With a core focus on marTech and ecommerce platforms, the company delivers solutions that increase customer engagement and drive sales growth.

“Credera works directly with the C Suite to help companies transform their business for the digital age,” said Luke Taylor, Chief Executive Officer, Omnicom Precision Marketing Group.  “Credera has become a trusted business advisor to change leaders across an impressive roster of B2B and consumer companies. We welcome them to the Omnicom family.”

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