Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc. (NYSE: OMC), announced today that it has acquired a majority stake in Credera.
Credera is a full-service provider of management and technology consulting services. With a core focus on marTech and ecommerce platforms, the company delivers solutions that increase customer engagement and drive sales growth.
“Credera works directly with the C Suite to help companies transform their business for the digital age,” said Luke Taylor, Chief Executive Officer, Omnicom Precision Marketing Group. “Credera has become a trusted business advisor to change leaders across an impressive roster of B2B and consumer companies. We welcome them to the Omnicom family.”
Read more on the Omnicom Group website: http://investor.omnicomgroup.com/investor-relations/news-events-and-filings/investor-news/news-details/2018/Omnicom-Precision-Marketing-Strengthens-its-Management-and-IT-Consulting-Capabilities-by-Acquiring-Credera/default.aspx