Independent London agency Pablo has achieved another significant milestone, successfully winning Tata’s Tetley Tea account over fierce competition from industry heavyweights VCCP and New Commercial Arts. The final contenders also included Saatchi & Saatchi, the UK’s largest agency by billings, despite its recent leadership challenges.
Pablo founder Gareth Mercer shared his excitement: “Tetley Tea is an iconic brand, and we are incredibly proud to be partnering with this fantastic team. The pitch process was straightforward and enjoyable. We’re eager to start building something great together.”