PHD Promotes Verica Djurdjevic to UK CEO

PHD has announced the promotion of Verica Djurdjevic from managing director to CEO of its UK offices.

Verica will take up the position in April, succeeding Daren Rubins, who is joining executive search and consultancy firm The Lighthouse Company as CEO.

Verica joined PHD in 2009 from MEC and was promoted to managing director in 2013. In her time at PHD she has been responsible for leading and growing some of the agency’s most high-profile client accounts, while being instrumental in major new business wins including the media accounts for Volkswagen Group and Virgin Atlantic.

She has also been heavily involved in developing new media learning & development initiatives at both PHD and with the IPA.

Verica said, “PHD is an amazing agency with a strong heritage and distinct culture. I follow in the footsteps of some legendary figures, and I’m both excited and privileged to be able to lead the agency into the next chapter at a such a transformational time for our industry.”