Posterscope and Advertima, the market leader in real-time audience data and smart-targeting technology for digital signage solutions, have partnered to offer a data- and audience-driven media product that effectively reaches supermarkets’ customers and verifies the performance of in-store advertising campaigns. This partnership sets a new standard in OOH media planning and buying, closing a long-existing gap in its ability to target large audiences at the point of sale and bring significant ad revenue to grocery retailers.
With millions of people visiting brick-and-mortar supermarkets each day, grocery retailers are sitting on a valuable asset: their in-store visitors. Historically seen as a highly lucrative, but inaccessible audience by the media buying industry and the brands they represent, mainly due to limitations in audience verification, grocery retailers can now leverage their in-store visitors by becoming their own media owners with Advertima Smart Signage.
For the first time, with Advertima’s smart-targeting technology, Posterscope is able to provide their clients with an advertising channel that effectively reaches customers at the point of sale, one of the most influential touchpoints on the shopper journey. Powered by cutting-edge, GDPR compliant AI technology, Advertima allows Posterscope to further strengthen its service offerings by bringing online tracking and targeting capabilities to the physical world.
Read more on the Posterscope website https://posterscope.com/content/posterscope-and-advertima-partner-to-create-a-new-data-and-audience-driven-advertising-channel-at-the-point-of-sale/