Publicis Groupe furthers B2B offer with Octopus Group acquisition
Publicis Groupe UK announces the acquisition of B2B marketing specialist agency Octopus Group. Octopus Group will join Publicis Groupe UK’s existing B2B specialists to bring strategic, creative and commercial acumen and experience to clients and B2B brands.
From commerce and communications to supply chains and distribution, the B2B market is experiencing a massive transformation as a result of the pandemic. Clients traditionally operating in a B2C space are increasingly looking at alternative ways of protecting revenue and reaching new audiences.
Annette King, CEO of Publicis Groupe UK: “We’ve been looking to acquire the right B2B partner to supercharge our skillset in this area for some time. Octopus has a proven track record of solving client challenges in ways that transform categories. Bringing them in to Publicis Groupe UK as part of our Power of One model, presents a great opportunity for client and agency growth.”
Read full press release on the Publicis Groupe website: https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-uk-supercharges-b2b-offering-with-octopus-group-acquisition