Publicis London, Arc and Poke to merge into one agency called Publicis.Poke

Publicis Worldwide UK has announced it is to merge its three independent businesses Publicis London (creative), Poke (digital), Arc (shopper) to become one integrated agency named Publicis.Poke.

New agency’s model reflects the reality of a changed world operating with a blend of technology and creativity across brand communications, brand experiences and brand commerce.

It will see the entities become integrated within their current home at Baker Street in London with Dave Monk made executive creative director and Poke co-founder Nick Roope act as creative chairman.

Nick Farnhill who was promoted from CEO, Publicis London and POKE to CEO, Publicis Worldwide UK at the start of this year will lead as CEO, Publicis.Poke, said “Planning and creating Publicis.Poke has been like starting over with all the excitement and opportunity that comes with launching a new business. We’re tech optimists passionate about building future-fit brands that strive to deliver living ideas in a connected world. Bringing together the diverse and specialist talent we have across our current businesses into a single new creative company will transform the way we operate, execute ideas and grow.”

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