Publicis Media today announced it is moving its six media agency brands and supporting practices, with more than 2,000 staff, into the BBC’s iconic former home in West London.
Following a £1.5billion makeover by the developers Stanhope, Mitsui and AIMCo, Television Centre is at the heart of a revitalised media hub and it is a fitting home for a dynamic media company.
Publicis Media will occupy 212,000 square feet across seven floors with each agency brand – Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics – on separate floors with their own distinct brand personality, culture and secure space. Importantly, each brand will have easy access to the shared services offered by the company’s expert practices and support functions.
Sue Frogley, CEO Publicis Media UK, and Phil Georgiadis, Chairman Publics Media UK, are leading the project with the aim of completing the move into the new office building, 2 Television Centre, by the second quarter of 2019.
Sue Frogley, Chief Executive Office Publicis Media UK, said: “We will become a beacon for best practice in our sector as this location will allow us to nurture the most fertile and dynamic media agency environment.
“The space will provide our people and our clients with the expertise and agility that such a proposition provides by bringing together the brand and practice model in one location.
“We have considered this move long and hard and really believe that in these transformational times we need to make transformational decisions.”
Read more on the Publicis website: http://www.publicisgroupe.com/en/news/press-releases/publicis-media-moving-to-iconic-former-bbc-television-centre