Publicis Merges SapientNitro and Razorfish, Creating SapientRazorfish
SapitentNitro CEO Alan Wexler will lead SapientRazorfish as its new chief executive, while Shannon Denton, currently CEO at Razorfish, shifts to the role of chief strategy officer for SapientRazorfish and head of global practices for Publicis.Sapient. Alan Herrick will shift from CEO of Publicis.Sapient to chairman, while continuing to advise CEO clients and their boards on
digital transformation strategies. While management changes are effective immediately, the reorganization will be in full operation by Jan. 2. SapientRazorfish, which includes about 12,000 staffers worldwide, will operate under one P&L.