Publicis Groupe has appointed Karl Weaver, who previously served as the chief executive of Isobar, as UK CEO
Weaver will report to Annette King, chief executive of Publicis Groupe UK, and Sue Frogley, chief executive of Publicis Media.
Weaver will be responsible for unifying the data assets, technology and talent across Publicis Groupe UK in order to deliver market-leading data driven products and services for all clients in the UK.
King said: “I am delighted Karl is joining our senior team in this key role as he has the background, expertise and unique blend of skills to lead and evolve Publicis Spine to the benefit of our clients, talent and partners here in the UK.”
Weaver added: “The Publicis Spine proposition is unique in the marketplace, making an analytical understanding of consumers a fundamental building block of the offer, rather than a bolt on. This is a transformative approach and has huge potential for both clients and the business as a whole.”