McCann London’s specialized unit, McCann Content Studios, dedicated to social media and influencer marketing, has secured the role of UK Social and Influencer Agency of Record (AOR) for Reckitt’s UK Health brands. Following a rigorous selection process involving five agencies, McCann Content Studios emerged victorious.
Reckitt chose McCann Content Studios to enhance their brand presence on social media by fostering meaningful interactions with consumers. This entails implementing an always-on strategy across owned, paid, and influencer channels, as well as devising innovative amplification ideas to generate standout moments throughout the year.
McCann Content Studios made its global debut in 2023, consolidating McCann’s expertise in social media, influencer marketing, and eCommerce under one roof. This expansion was facilitated by the acquisition of ITB, an influencer agency based in London, now integrated into McCann’s operations.