TBWA\London have announced that Sara Tate will be taking the helm of the agency as CEO.
Sara joined Lucky Generals as a partner in March, shortly after the agency announced that it had sold a majority stake to TBWA Worldwide and would be operating within a new TBWA UK Group structure.
The move completes the new senior management lineup at TBWA\London, following the appointment of Andy Jex as CCO and Anna Vogt as CSO in July.
Troy Ruhanen, President and CEO of TBWA Worldwide commented: “We are an agency group on the rise and not interested in looking for yesterday’s comfortable CEOs. We need masters of restlessness. Agitators, not politicians. So as we conducted the search and waded through the establishment, the answer became obvious. Sara’s track record at strategically rigorous, groundbreaking cultures is exceptional. She is not interested in recounting the old ways of working, but driving a team that wants to create tomorrow, today. Not to mention she has an outstanding reputation in the marketplace, and relationships with clients, talent and consultants that are second to none.”