Three Former Midas PR Players Form Colour PR, a New Agency in London

Three former members of Midas PR’s senior team have launched Colour PR, a new London-based agency catering for the creative, entertainment and leisure sectors.

Founding directors Daniel Freeman, Zekra Rahman and Liz Mallett will use their combined 30 years’ experience in PR, journalism and marketing to work with consumer and B2B brands in the arts, culture, entertainment, publishing, food and drink, travel and hospitality sectors.

Rahman said “We feel extremely lucky to have gained so much experience at Midas, but feel the time is right to spread our wings as an independent agency,” she said. “Having built up many years’ experience in the industry, we will continue to work with brands in the publishing sector as a collective.

The trio have described Colour’s philosophy as a “streamlined and versatile approach”. The agency will provide five distinct services – Colour Media, Colour Social, Colour Content, Colour Events, and Colour Consult – and will also offer tiered pricing packages.