Tim Armstrong tipped to succeed Sorrell at WPP

Tim Armstrong a former Google executive who turned around the struggling internet giant AOL has been tipped to succeed Sir Martin Sorrell as chief executive of WPP.

WPP, which is seeking to replace Sir Martin following his departure last month after a board investigation into an allegation of personal misconduct, is exploring a range of external options for the role, among the biggest in advertising.

Keith Weed, the chief marketing and communications officer at Unilever, one of the world’s biggest advertisers, has also been mentioned as a possible successor to Sir Martin.

Whoever takes the job has huge shoes to fill, and would oversee WPP at a time of great uncertainty. Sorrell’s departure has set off speculation that the company may need to be broken up.