Unlimited Group appoints Michael Richards from VCCP as Group MD

Unlimited Group has announced the appointment of VCCP’s Michael Richards as group managing director.

The recently restructured and rebranded group has appointed Richards to focus and join-up its seven core disciplines and capitalise on the opportunities afforded by this new positioning.

In his previous role as international managing director at VCCP, he also managed accounts for eBay and Paddy Power. Prior to VCCP, he held various roles within ad agencies, including chief executive of WFCA, and founded his own water brand.