12 years after founding the company, co-founders Sarah Wood, Scott Button and Matt Cooke today announced they will be moving out from their full-time executive positions at Unruly and stepping into new advisory roles on the Unruly Board.
Wood wrote in an email to staffers:
“For those of you who know us well, you’ll also know we’re not ones to look back in nostalgia. One of the secrets to Unruly’s success is our willingness to embrace and inspire change, and now more than ever there is so much to look forward to in the business, so many new opportunities to seize and so many more successes still to come! Over the last 2 years, we’ve generated exponential growth in programmatic video revenues and we’ve built a first-class global leadership team to take the company forward.”
News Corp acquired Unruly in September 2015 for £114 million, as part of a wider effort to drive more video ad revenue to properties such as The Sun and The Times. It seemed like an odd pairing: a long-established media giant, and a London tech darling.
Read more on the Unruly website https://unruly.co/blog/article/2017/10/03/unruly-founders-step-back-operational-roles/