W2O, the healthcare marketing and communications powerhouse founded 20 years ago by Jim Weiss, announced today that it has transformed into a new kind of healthcare company named Real Chemistry. Healthcare is undergoing a radical transformation that has only accelerated since the outbreak of COVID-19. Real Chemistry is designed to address the forces driving this disruption, including digitization, consumerization and value-based care. Real Chemistry is a unified “health innovation company” that combines award-winning expert services in digital marketing, creative and communications with clinical trial, health economics and outcomes, and value, pricing and access advisory expertise. All of these expert services are powered by proprietary data and technology that deliver comprehensive health solutions for the challenges facing healthcare companies today.