Wasserman acquires Boris Agency, Belgium-based experiential marketing agency

Wasserman, the global sports, marketing and entertainment agency, today announced the acquisition of Boris Agency, the Belgian experiential marketing shop, for an undisclosed sum. The deal was announced today by Elizabeth Lindsey, managing partner of Wasserman, and Boris Agency founder Dirk Wouters.

The acquisition bolsters Wasserman’s existing marketing business and extends its European footprint in activations, partnerships and talent to service clients seamlessly in every market in which they operate. Boris’ clients will benefit from access to Wasserman’s global network, resources, and relationships across the sports, marketing and entertainment landscape.

“We are thrilled to be adding Boris to our team and expanding Wasserman’s European footprint,” said Lindsey “Boris’ suite of services fits seamlessly into Wasserman’s existing marketing business and will help to solidify Wasserman’s position as a global leader in the partnership and activation space. The agency has incredible knowledge and capabilities in live activations, and we look forward to holistically growing our existing practice with the Boris team’s proven expertise.”

Read more on the Wasserman website: https://www.eventindustrynews.com/news/brand-agencies/wasserman-acquires-boris-agency-belgium-based-experiential-marketing-agency